What does Purnell Stand for?

Purnell is the sum of a rich business heritage and acquired knowledge gained in dealing solely with European luxury motor vehicles, under one family ownership since 1974, with one single vision.

We aim at continuous improvement, continuous adaption to change and to always put our customers experience first. To be the best at our chosen field and to find our customers through repeat business and word-of-mouth rather than through advertising.

To do one thing well is better than numerous things poorly.

To excel in any field, Purnell believes you firstly must love the products you sell and service.  To move beyond an average sales or service experience we must specialise and gain detailed knowledge of our brands, our product history, and both ‘’live & love’’ our current products more than anyone else.

Do not focus on growth, focus on your customers and business will thrive.

Old fashioned service is not old fashioned. Our role is to sell and support Jaguar and Land Rover customers to the best of our ability. Whilst we use modern technology like everyone else, we refuse to let it cloud our customer relationships. It is important if our customers have a requirement or need our support that we are there to champion and resolve that requirement to their satisfaction and to the very best of our capability.

From our focuses on continuous improvement, specialisation on our two brands, and our vision to fiercely maintain customer relationships gave birth to our current tag line in 2009: At Purnell, it just gets better.

  • 1951

    1951 - 

    Purnell Motors incorporated and becomes a franchised motor dealer for a variety of English-built motor vehicle brands including Austin, Morris and Triumph. Dealership located on the Princes Highway, Arncliffe, Sydney

  • 1954

    1954 - 

    Purnell Motors founder and owner, Norm Purnell, commissions the famed architect Neville Gruzman to design the modern vision of a motor dealership, to be built in Arncliffe. No expense was spared.

  • 1955

    1955-1960 - 

    Norm Purnell addresses the guests at the official dealership opening. Guest include renowned architect Neville Gruzman and the NSW Premier.