AT PURNELL…
THE ADVENTURE HAS JUST BEGUN.
Founded in 1951, Purnell is a family-owned business built on a philosophy of commitment, excellence and expertise.
The Purnell team is focused on delivering a personalised service with industry-leading product knowledge and value to our customers.
Our repeat and referral business are testament to our continued service excellence.
OUR HISTORY AND PHILOSOPHY
Purnell combines a rich business heritage and acquired knowledge gained from dealing exclusively in European luxury motor vehicle brands.
We have been under one family ownership since 1974, with one single vision:
Continuous innovation and a customer-centric approach.
To excel in any field, we believe in firstly loving the products you sell and service.
To move beyond an average sales or service experience, we specialise in our brands, product histories, and live and love what we do.
We believe that old-fashioned service is not old fashioned. Our role is to service and support Jaguar, Land Rover and INEOS customers to the best of our ability.
While our systems and processes rely on modern technology, we refuse to let it cloud our customer relationships. We value our customers’ needs above all else,championing and resolving their requirements to their satisfaction.
Our story so far
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1951
1951 - 1951
Purnell Motors incorporated and becomes a franchised motor dealer for a variety of English-built motor vehicle brands including Austin, Morris and Triumph. Dealership located on the Princes Highway, Arncliffe, Sydney
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1954
1954 - 1954
Purnell Motors founder and owner, Norm Purnell, commissions the famed architect Neville Gruzman to design the modern vision of a motor dealership, to be built in Arncliffe. No expense was spared.
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19551960
1955-1960 - 1955-1960
Norm Purnell addresses the guests at the official dealership opening. Guest include renowned architect Neville Gruzman and the NSW Premier.
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1955
1955 - 1955
Purnell Motors prior to new facility.
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1973
1973 - 1973
Norm Purnell sells the business to Allan Dale who also owns and operates similar businesses in Campsie, Sydney and Wollongong under ‘L&D Motors’. Under new ownership, Purnell adds the Jaguar and Land Rover brands
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1974
1974 - 1974
Norm Purnell retires.
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19751990
1975-1990 - 1975-1990
Jaguar is the feature brand of Purnell motors.
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1991
1991 - 1991
Changes in the economy with Australia’s first and most significant Luxury Car Tax sees Jaguar disappear for 25 years. Swedish brand, Saab introduced along with the Rover cars and Land Rover franchises. Saab product well received and remains part of the Purnell stable for 11 years.
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2003
2003 - 2003
As the market continues to evolve, Saab’s direction changes. General Motors takes over the brand. In 2003 Ford already owned Jaguar, Land Rover and Aston Martin, then purchased Volvo to form a new luxury vehicle worldwide brand known as Premier Automotive Group.
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2009
2009 - 2009
Purnell Motors relocated from Arncliffe to a new facility at Blakehurst to service Sydney’s southern suburbs, whilst remaining central enough to conveniently support a much broader geographical region.
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2009
2009 - 2009
Purnell new workshop facility.
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2009
2009 - 2009
Purnell opens for business April 2009.
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2012
2012 - 2012
Purnell Motors announced as the Metropolitan Land Rover Dealer of the Year. Saab ceases production.
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2016
2016 - 2016
Volvo discontinued at Purnell Motors.
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2016
2016 - 2016
The Premier Automotive Group disbands. Purnell re-joins Jaguar with a renewed focus as part of the new Jaguar Land Rover world partnership. During this time Purnell Motors receives a facility upgrade.
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2016
2016 - 2016
Purnell Jaguar partners with NSW Police providing a new Jaguar XF.
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201718
2017/18 - 2017/18
Dealer of the year 2018 picture attached L to R Matthew Weisner (MD JLRA), Aaron Gabriel (Purnell), Rodney Dale, (Purnell) Phil Waugh (Wallaby and Head of St George Bank Auto Division)
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201819
2018/19 - 2018/19
Awarded National Jaguar Land Rover Dealer of the Year and Metropolitan Jaguar Land Rover Dealer of the Year – the first dealership in Australia to win back-to-back Dealer of the Year Awards.
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202021
2020-21 - 2020-21 National Retailer of the Year
1st Place Sales Manager: Josh Smith 1st Place Approved Pre-Owned Manager: Paul Fahd 1st Place Parts Manager: Nunzio Burrelli 1st Place Service Manager: Jason Cale 1st Place Service Advisor: Kamal Ghassah 1st Place Financial Controller: Rhys Beynon